How much has QuickBooks Online gone up since 2020?
QuickBooks Online has raised its list prices six times since January 2020. Simple Start went from $25 to $38 a month, Essentials from $40 to $85, Plus from $70 to $140 and Advanced from $150 to $340. Monthly list prices, January 2020 to October 2026.
QuickBooks Online has raised its list prices six times since January 2020. Over that span Simple Start rose 52%, Essentials 112.5%, Plus 100% and Advanced 126.7%. Essentials and Plus rose in every round, Advanced in five of the six and Simple Start in three. What each plan costs today sits in the current QuickBooks Online price list. What the rises added for a given plan and start month comes out of the same list prices.
QuickBooks Online list prices, January 2020 to October 2026
Prices are US dollars a month, billed monthly.
| Snapshot | Simple Start | Essentials | Plus | Advanced | Promo, first 3 months |
|---|---|---|---|---|---|
| 22 Jan 2020 | $25 | $40 | $70 | $150 | 50% off |
| 2 Sep 2021 | $25 | $40 | $70 | $150 | 50% off |
| 16 Feb 2022 | $25 | $40 | $70 | $150 | 50% off |
| 17 Feb 2022 | $25 | $50 | $80 | $180 | 70% off |
| 28 Feb 2022 | $25 | $50 | $80 | $180 | 50% off |
| 2 Jul 2022 | $25 | $50 | $80 | $180 | 50% off |
| 1 Aug 2022 | $30 | $55 | $85 | $200 | 50% off |
| 1 Aug 2023 | $30 | $55 | $85 | $200 | 50% off |
| 1 Sep 2023 | $30 | $60 | $90 | $200 | 50% off |
| 1 Aug 2024 | $30 | $60 | $90 | $200 | 70% off |
| 1 Sep 2024 | $35 | $65 | $99 | $235 | 50% off |
| 1 Aug 2025 | $35 | $65 | $99 | $235 | 50% off |
| 2 Sep 2025 | $38 | $75 | $115 | $275 | 50% off |
| 1 Aug 2026 | $38 | $75 | $115 | $275 | 50% off |
| 1 Sep 2026 | $38 | $85 | $140 | $340 | 50% off |
| 3 Oct 2026 | $38 | $85 | $140 | $340 | 50% off |
The six rounds
- Early 2022 (between 16 and 17 Feb 2022): Essentials, Plus and Advanced rose. Simple Start stayed put.
- Summer 2022 (between 2 Jul and 1 Aug 2022): all four plans rose.
- Late summer 2023 (between 1 Aug and 1 Sep 2023): Essentials and Plus rose. Simple Start and Advanced stayed put.
- Late summer 2024 (between 1 Aug and 1 Sep 2024): all four plans rose.
- Mid 2025 (1 July 2025 for client-billed subscriptions, 1 August 2025 for accountant-billed ones): all four plans rose.
- Late summer 2026 (between 1 Aug and 1 Sep 2026): Essentials, Plus and Advanced rose. Simple Start stayed put.
Intuit’s 2026 price notice says the new Essentials, Plus and Advanced prices apply to renewals on or after August 1, 2026, and that a new subscriber keeps the old price for six months. One Essentials subscriber described the climb on Reddit as $55, then $60, then $65 and then $75, which matches the Essentials column above.
List price and promo price
The table shows list prices. The banner promo on Intuit’s pricing changed over the same years: 50% off for the first 3 months on most dates, 70% off on 1 Jun 2023 and 1 Aug 2024, and 90% off on 11 Jun 2025. The discount covers the first 3 months, and the list price is what a subscription costs after that.
Intuit also discounts annual billing, and the table carries monthly prices.
What a rise means for more than one business
QuickBooks says each company you create requires its own separate paid subscription, so every increase lands once per business. Paying for a second company’s subscription works through that for an owner with several ventures, and QuickBooks Online’s scorecard shows how the second-company cost affects its score.
Options when a renewal costs more
- Switch away. Ranked replacements for QuickBooks lists the options, and Zoho Books has a free tier.
- Xero. Xero’s plans and score cover the ledger, what Xero charges a month gives the cost, and Xero set against QuickBooks compares the two.
- FreshBooks and Wave. FreshBooks is the invoicing-first option and Wave is the free one, and FreshBooks set against QuickBooks compares FreshBooks with QuickBooks.
Common questions
When did QuickBooks Online last raise its prices?
The latest rise came in August 2026. Essentials went from $75 to $85, Plus from $115 to $140 and Advanced from $275 to $340, and Intuit applies it to renewals on or after August 1, 2026.
How much has each QuickBooks Online plan gone up since 2020?
From January 2020 to October 2026, Simple Start rose 52%, Essentials 112.5%, Plus 100% and Advanced 126.7%.
Is the 50% promo the price I keep paying?
No. The promo covers the first 3 months of a new subscription. After that the list price in the table applies.